Associate Media Planning Manager

The purpose of this position is to support the development and management of multiple approved, lower-complexity media plans (with a substantial multimillion-dollar annual budget that supports muti-channels that leverage TV, radio, print digital social media and influencer partnership efforts that run simultaneously) by selecting the most effective combination of media channels, platforms, and advertising formats to reach a target audience and achieve specific marketing goals.

This position impacts the overall organization by strategically aligning marketing objectives with effective, data-driven tactics. It optimizes media performance by identifying opportunities for improvements and ensures the efficient utilization of budgets, ultimately driving a positive return on investment for key campaigns.

Primary Responsibilities

• Assisting in developing approved lower-complexity campaign media plans across assigned business lines by leveraging reporting to analyze key performance indicators (KPIs), occasionally utilizing subject matter experts (SMEs), conducting QA testing and making informed media decisions to meet approved paid media standards.
• Managing approved and ad hoc assignments related to campaign media planning.
• Reviewing reporting dashboards and analytics reports for relevant campaigns and identify opportunities for improvements.
• Resolving escalated customer care issues and craft appropriate responses to ensure customer satisfaction.
• Identifying and recommending media channels with the highest return on marketing investments (ROMI) to drive positive campaign results.
• Managing media scheduling, including meetings, and communication of approved media plans to the proper internal and external stakeholders.

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or equivalent experience
  • or equivalent combination of formal training/certification and professional work experience that demonstrates the prerequisite competence to perform the duties of this position.
• One (1) year of media planning (scheduling media, flighting, tracking audiences, and/or tracking performance of media plans) or related experience.
• Basic knowledge of marketing principles and media planning.
• Familiarity with digital and social media analytics to assist in campaign performance analysis.
• Basic knowledge in campaign performances, campaign KPIs and campaign optimization opportunities.
• Familiar with utilizing flowcharts, calendars, and scheduling tools to ensure proper media execution.
• Ability to be detail oriented
• Strong relationship-building skills
• Effective time management skills
• Ability to be flexible and adapt to change
• Strong verbal and written communication skills
• Basic knowledge of Microsoft Word, Excel, and PowerPoint

Preferred Qualifications

• Experience in media and retail, including media planning and scheduling.
• Basic understanding of budget management and media invoicing/reconciliation processes.
• Intermediate knowledge of Microsoft Word, Excel, and PowerPoint
• Knowledge of project management and collaboration tools, such as Adobe Workfront, SharePoint, Microsoft Lists, Microsoft Forms, and Microsoft Power Apps
• Knowledge of marketing technology and audience activation platforms, such as Salesforce Marketing Cloud and LiveRamp
• Knowledge of data and analytics systems, such as Databricks, Snowflake, Microsoft Azure, Alteryx, and Power BI
• Knowledge of audience and consumer research tools, such as Kantar, MRI, Mintel, Nielsen Scarborough, ComScore, and Spectra
• Experience with media planning and buying tools, such as MediaOcean, Prisma, MediaTools, Vivvix, and MBOX

Travel Frequency

0%

Details

Compensation Type: Hourly Paid

Frequency of Pay: Weekly

Minimum Base Pay: 31.95

Maximum Base Pay: 44.00

Potential Annual Base Pay: 66,456 - 91,520

Address: 3300 Publix Corporate Parkway

City: Lakeland

State: Florida

Zip Code: 33811-3311